In my previous article, Out with the old in with the new: M2M in non-traditional sectors, I discussed what M2M (machine to machine) means for businesses outside of the traditional telecoms market, and addressed the issues around M2M adoption across different sectors. I also looked at how the market can support businesses who are thinking about integrating M2M services but don’t quite understand this new market.
But we haven’t yet discussed a key player in this ecosystem: the reseller, the customer’s trusted advisor to what some have called the ‘IT Room’. Providing services and products to a varied base of customers, the reseller plays a large role in helping businesses identify and realise the importance of M2M in their daily operational processes. However, in order to deliver these solutions to their customers it is crucial for the reseller to connect with the right partner.
How can partnering benefit resellers and businesses?
At Pangea we work with our resellers to better understand their client’s businesses and where the opportunities lie. We assess where it would be more beneficial for the business to integrate and introduce new M2M services/functions, while also supporting our resellers on providing them with an end to end solution.
As a reseller you can be assured Pangea understands the importance of identifying opportunities and where we can create new ones. We work with you to firstly understand M2M in its traditional sense, giving you the capability to take these solutions and apply them to non-traditional M2M products, which is important in growing parallel with the market as it is becoming clearer that M2M is not only about connecting toasters to fridges. We know it is key to not only deliver a solution that works but to deliver added value to your customer.
Why is Pangea the right Partner?
During my time at Pangea l have come to understand the importance of continuing growth through collaborations and partnering. This is an ethos that underpins everything we do at Pangea. We not only understand the value in supporting our partners to grasp opportunities with new revenues and growing margins, but also the importance of providing the right technology to ensure our resellers are able to harness this technology within their existing and expanding portfolios.
We understand the reseller wants an M2M solution to be simple, clear, and easy to maintain for their customer, especially if this is to replace and improve previous technical and operational restrictions and inefficiencies. After all, this is where the value lies for the reseller and their customer. Therefore, as a provider and chosen partner, it is important to recognise the challenges and manage complexities around our M2M solutions so that you don’t have to. We help to provide reliable and scalable solutions with long-term viability.
In recognising the importance of connecting with the right partner, we still have to answer the question most resellers want to know: what and where are the opportunities and how does Pangea provide support to monetise these opportunities whilst providing commercials that work for both the reseller and their customer?
In my next article, l will discuss how Pangea has established a simple but effective strategy to support our partners in identifying and understanding the opportunities, and most importantly, where these opportunities are.
It’s time for you to connect with the right partner. If you are interested in taking this step get in contact!