New smart PSTN switch-off sales planner tool, free for partners

With the clock ticking on the PSTN switch-off, channel partners are starting to lose sleep over migrating their customers.

So we’ve launched our PSTN switch-off sales planner: a free, smart tool that’ll help the channel take the guesswork out of the PSTN switch-off, cut weeks from planning replacement rollouts, and identify the perfect connectivity solution for each deployment.

What’s in the PSTN switch-off sales planner tool?

– Switch off dates for every line in your base, so you’ll know exactly when you need to migrate your customers over

– Stop sell dates for every postcode you tell us about, so you can plan in advance and let customers know there’s a better option

– Recommended intelligent mobile connectivity solutions for each of your sites, based on location, data usage, and more

Why mobile trumps SoGEA for PSTN migration

2.4m businesses still rely on the PSTN for their solutions, and they need channel partners to guide them out of this sticky situation.

And SoGEA just isn’t cut out for the job. It’s replacing ADSL services, but it’s still using the same ill-equipped copper lines; so it’s vulnerable to outages, and will be affected by weather and distance from exchanges. Plus, it can barely reach 80 Mbps speeds on a good day.

On the other hand, intelligent mobile data comes with a whole range of options: Multi-network 4G, 5G plug-and-play, static IPs, mobile L2TP for ISPs… the list goes on.

Intelligent mobile connectivity is also much easier to install, with speeds of up to 150 Mbps on 4G and 500 Mbps with 5G. To top it off, partners will never need to worry about outages or poor signal again with unsteered Multi-network SIMs that stay connected to the strongest network at all times.

Best of all: IoT and intelligent mobile data solutions are worth 3-5x more in exit value than fixed-line. They’re the clear choice for better business growth.

PSTN switch-off migration success stories

We’ve already helped our partners successfully migrate their customers without any hiccups.

Migrating 10,000 cash machines from the PSTN to 4G mobile L2TP with zero downtime

For example, one of our ISP partners needed to migrate 10,000 cash machines away from fixed-line broadband on the PSTN. And with their customers being the UK’s biggest banks, they couldn’t afford any downtime.

So we migrated them to 4G Multi-network over L2TP, winning our partner £2.9m in the process, all while their customers continued to use the cash machines.

Check out the case study

Helping a government body migrate street furniture from the PSTN to a secure WAN

Another partner needed to help a government body migrate 4,500 essential street furniture endpoints (streetlights, traffic lights, cabinets, and more) before the PSTN switch-off, once again with zero downtime.

We custom-built them a secure WAN with unsteered 4G Multi-network SIMs and high-gain antennas, keeping the vital street furniture connected. And our partner bagged £2.8m in revenue.

Check out the case study

There is plenty more to be done still. Over 200 kinds of applications still rely on the PSTN and need to migrate, including:

– 500,000 electronic point of sale machines

– 25,000+ network endpoints in the water industry

– 180,000 emergency call out systems in lifts

– 43,000+ endpoints used by gas and electricity companies

– 1.8m wearable alarms in the telecare industry

– 1m+ burglar and fire alarm systems

Read our complete guide to the PSTN switch-off and learn exactly how to help customers migrate a variety of applications with ease.

Our Sales Director Bernie McPhillips said using the planner couldn’t be easier. ‘I’m delighted to put our partners first with our first-of-its-kind PSTN switch-off sales planner tool.’

‘Partners just need to upload a few simple details about their deployments into our portal, and they’ll have a curated sales plan in their hands within seconds,’ he explained.

‘The PSTN switch-off is the biggest change in telecoms in the last 30 years; and the more prepared channel partners are, the more profitable an opportunity it’ll become. Give your customers the guidance they need, and you’ll be reaping the rewards for years to come.’