Your customers are hungry for personalised experiences, digital convenience, and outcomes that make their lives better.
What protects them from outages?
How flexible is their connectivity?
Above all, how do you future proof your business and adapt to these new demands?
Here’s what that means for you.
If you’re a reseller…
And after the UK lost £5bn to outages in 2020, patience for outages has been worn down to dust. So why should you put up with fixed-line’s limitations when your customers won’t?
Over 2020 mobile usage rose by 28%, making it the single biggest segment of the telecoms market. And because you’re guaranteed to find mobile deals in your customer base, it’s a low risk, high reward strategy.
A couple things you need to know:
01. You can take mobile data services worldwide.
IoT and mobile data is super easy to take to Ireland, the EU, and beyond. All you need to go international is a batch of roaming SIMs, a portal, and a conversation to get it all started.
02. Your customers are unlikely to migrate away from your intelligent mobile data services.
In other words: if you can offer them a digital experience that’s customised to fit their specific business, down to the very last detail? They’re going to stay with you for a long, long time.
Hello, long-term recurring revenue.
So what does future proofing look like for resellers?
…or all of it at once, like this reseller partner of ours who landed £2m with intelligent mobile connectivity for a retail suite.
If you’re an MSP…
You’ve probably noticed IoT and mobile data are requirements on the biggest tenders and frameworks. It’s because businesses and organisations don’t want to risk falling behind; especially with the 2G / 3G sunset and PSTN switch-off coming.
Time to decide: are you leading this shift towards mobile data, or getting left behind?
But being a market leader? That’s profitable. That’s how you win projects that shape the future. Your customers are eager to be part of that future with intelligent mobile data. (And if they can’t get that from you, they’ll get it from your competitors.)
So what does future proofing look like for MSPs?
Having intelligent mobile data in your portfolio will be the difference between getting picked or passed over; like it was for our MSP partner who won a government project worth £1.1m.
If you’re an ISP…
So if it hasn’t already, competition from mobile is about to put you in a tight spot. And after the PSTN switch-off, wholesale line rental won’t be an option.
As if that wasn’t enough, you’ve got 5G to think about too.
Gartner predicts that total revenue from 5G infrastructure will hit nearly £14bn this year. 5G speeds in the UK are reaching heights of 750mbps. And 5G coverage is set to cover far more of the UK by the end of 2021.
Meanwhile fibre, your strongest digital asset, forces you to wait for planning permissions and dig up roads, making it more expensive for you and your customers. All while mobile data becomes more and more affordable.
But mobile doesn’t need to be a threat.
– It’s profitable: the mobile market was worth £36bn in 2020.
– It’ll future-proof your business. You’ll keep your customers through the PSTN switch-off, and be able to offer them 5G connectivity to boot.
So what does future proofing look like for ISPs?
Because L2TP works from our ISP partners network and lets them keep their IP range, the switch was as simple and seamless as rerouting traffic. No downtime or hassle; just a happy customer and a projected TCV of £2.9m.
No matter your business model, the bottom line is:
The appetite for IoT and mobile data has never been higher here in the UK, Ireland, Europe, and beyond. Bring mobile into your strategy, and you’ll have a business model as resilient as the connectivity you provide.