Why you need to sell unsteered Multi-network SIMs (and how to do it)

‘All SIM cards were not created equal.’

Sure—a few years ago, when I first started preaching the gospel of the unsteered Multi-network SIM, I got some strange looks.

But nowadays, it’s all nods of agreement. It’s widely acknowledged that there are big differences between the many forms of cellular connectivity; and terms like mobile broadband, managed, smart, and single-network are all now commonplace in our industry.

And in a world with more than enough confusing acronyms, the term ‘Multi-network SIM’ is refreshingly self-explanatory—it’s a SIM that roams across multiple networks. The ‘unsteered’ element simply means that strong connectivity is the SIMs top priority, instead of preferring one network; unlike steered SIMs, which cling to their preferred network like their life depends on it!

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Why your customers will love unsteered Multi-network

Your customers are the biggest winners of all with unsteered Multi-network SIMs. They never need to worry about losing access to the things most important to them, no matter where they are.

There are plenty of ways to spot a Multi-net opportunity… and plenty of great questions that’ll open up the conversation.

Next time you’re going over your customers’ data SIM requirements, ask them:

Will the SIM-equipped device be moving about?

Mobile network coverage dips in and out across the UK. Use a Multi-network SIM and sleep easy, knowing you’ve got the best 4G signal wherever you may be.

Is the SIM being used for a critical service?

Network downtime last year cost UK businesses 60 million hours and £742m, through planned and unplanned outages. Take a Multi-net SIM and protect your business from them!

What will you do when there’s an outage?

Don’t rely on one network when you can have them all. Cover your solution with the best signal across all networks.

They let users move between operators based on location.

You could reduce costs by connecting to a specific network in one country when roaming, for example. This is all done remotely over the air, which is a convenient time saver (if your device is compatible, that is).

You need a whole batch of SIMs?

Coverage checks for multi-site deployments take time; and they can’t detect on-site variables that might mess with a network’s signal, like plant foliage or building materials.

Why not use Multi-net and let the SIM do all the hard work? It’ll automatically connect to the strongest network in each of your locations. Easy!

You’ve used Multi-net SIMs before, but they never roamed away from their home network?

It’s true that most Multi-net SIMs have a priority network that they’ll cling to, even when stronger signals are available. Not the case with ours—our SIMs are completely unsteered; they only connect to a network based on its signal strength!

Have you ever exceeded your monthly data allowance and been charged overage?

Nasty! Luckily all our Multi-net services are fully managed, so you can see your usage in real-time with the Pangea Portal. Request reports, set up notifications, and place usage caps as and how you need!

Not to mention: you can aggregate all your data into a single shared pool, so you don’t need to worry about having loads of separate usage caps.

Worried that your SIMs could be removed from their devices and misused?

Fear not! Our Multi-network SIMs can be paired with a unique IMEI (International Mobile Equipment Identity) that link them to a device—meaning they can only be used in the solution they’re intended for.

Need a static IP to run your business applications?

We offer a choice of dynamic, private static, or public static IPs addresses on all our Multi-net services.

While you provide a fully managed, totally customisable connectivity service, your customers enjoy simple deployments, adaptive connectivity, and immunity to outages. Not to mention: our end-to-end support makes it all effortless for you.

The bottom line is: Don’t lose out on revenue that should be yours.

What are you waiting for? Bring your customers in on the industry’s best kept secret… because if you don’t, someone else will!

Get in touch with us to find out more about Multi-net; or head over to our Multi-net page to see use cases with the SIMs in action.