If you’re wondering what a partner ecosystem is, you aren’t alone—every partner ecosystem is different, and it can be difficult to define. So, let us begin by thinking about what an ecosystem is in a different context.
An ecosystem in the natural world is a community of living organisms in conjunction with things like air, water, and soil. These ecosystems can be of any shape and size but usually involve many creatures, great and small, collaborating to ensure their future survival and successful evolution.
But I’m not here to help you set up your aquarium, so let’s get back to talking business! In relation to business, an ecosystem will more than often consist of a network of partners, third-party vendors, and plug-in providers. Critical to this whole equation is the word partners. It’s not a euphemism for “externally contracted employees,” but rather a relationship built on give and take, where the risks and profits are shared amongst the associated parties.
It is very crucial in the modern world, to build these ecosystems. Synergy with the partners within your ecosystem will allow you to not only achieve your current goals, but also create a perpetual machine of ideas, projects, and positive energy in the long run. A partner ecosystem has a different look and feel at every company because each one reflects the needs of a different set of customers. It is also important that the ecosystem revolves around the company’s core values, technologies, and product offering.
iPhone, Facebook, and Amazon are all leaders in their market, and all have wildly successful partner ecosystems. This isn’t a coincidence. A partner ecosystem extends a company’s footprint and amplifies its market share, giving the company an undeniable competitive edge. BlackBerry and Myspace were once dominant players in their respective markets, but they were unable to compete in the long run—this was at least partially due to their lack of complementary products and applications.
You don’t have to develop a partner ecosystem from the ground up in order to experience the benefits. You can start by evaluating the landscape you’re already a part of, identifying which solutions are complementary, and reaching out to those companies to establish a relationship. This is a great first step towards co-marketing and co-selling, lending you credibility in the eyes of your customers and prospects.
In successful partnerships, there is an unceasing commitment to equality, diversity and flexibility. Collaboration is built upon open and honest communication, as well as direct and consistent interaction. Each person understands their role in the relationship dynamic and what each must do to be successful. Each member is fully supported and encouraged by the other to fulfil all of their individual and collective goals. In this way, a successful partnership is made up of strong individuals collaborating and striving towards shared success.
For a partnership to be successful each member needs to feel a sense of support and optimism about the collaboration. Each member in a partnership must see the reward involved in coming together. Successful partnerships are based on collaboration, not selfishness. No one person does all the work, nor is any one member seeking more recognition than the others. The collaborative effort comes directly from the efforts of each individual partner contributing to the whole and this keeps the partnership humble.
Here at Pangea we firmly believe in the power of collaborating. Synergy is all about the power of creating something whole that is greater than the sum of its parts, and that is why Pangea only operates through a channel of resellers and technology partners, with no direct sales capability whatsoever. With a combined 55 years of experience in partnering and collaboration within the telecommunications industry, we’ve quickly become the channel’s choice for IoT, specialising in global M2M and IoT connectivity, devices, and solutions.
Our bespoke IoT solutions are comprehensively designed to address the needs of any company and industry segment requiring managed global connectivity, and we’ve deployed tech innovations across industries such as construction, automotive, energy, agriculture, and the public sector, amongst others.
Pangea can offer a place in our well-established ecosystem for partners of all shapes, sizes, and backgrounds. We currently have very successful working relationships with application developers, systems integrators, device manufacturers, and IoT vertical solution developers as well as more traditional telecoms providers who see our capability as complementary to their existing product offering.