Black Friday is fast approaching, and for many of us it’s a much anticipated opportunity to get through that ever growing Christmas list at a discounted price. But what does Black Friday mean for retailers?
As a retailer you can spend months planning for Black Friday to ensure the day runs as efficiently and smoothly as possible – making sure stock is available and employees are trained and properly equipped for the challenging day. Yet all these preparations mean nothing if you can’t get connected to process those sales.
As we know, card terminals and cash registers depend on a fast reliable Internet connection. As a retailer it’s essential as part of your preparation to make sure you have a backup option in place for these everyday retail essentials to work as fast and efficiently as possible.
We’ve all heard the horror stories involving issues around connectivity, both instore and at online checkouts. It usually starts with stores processing more transactions than usual sparking a competition for bandwidth with other stores. Transactions start to take longer to put through at peak times, followed by the wifi dropping in and out. Customers become frustrated, and the staff take the brunt of the aggression. The more transactions you have, the more congested your broadband line becomes, and before you know it your main line broadband has stopped completely making it impossible to carry out any transactions.
In 2015 some 54.9% of payments [http://www.independent.co.uk/news/business/news/debit-cards-to-overtake-cash-as-most-common-form-of-payment-by-2021-a7042196.html] were made with credit, debit, or charge cards, meaning retailers who aren’t prepared for connectivty blackouts could be missing out on over half of their potential sales in the time their mainline is down.
You might be thinking ‘I have a backup option already!’, but even broadband backup can fail if there is a fault with the telephone exchange that both lines run to. Therefore, the most effective and reliable backup option is one that can be offered in the place of Ethernet, WAN and broadband services.
Pangea’s 4G mobile broadband backup provides a wireless and seamless service using Pangea SIM cards available on business grade networks, meaning we’ll work with you to ensure you’ll get the strongest network available at your retail location. For stores located in remote or challenging network areas our multi-network roaming SIM will keep your store connected. Furthermore, we can aggregate data across SIMs on multiple sites reducing the risk of data overage costs from high usage sites and financial loss from sites under utilising their data. In doing so, the billing process is streamlined, taking away the headache for the accounts team when processing multiple bills for different sites.
Worried about speed? Our SIMs can effortlessly keep up with high speed main lines, reaching downloads of 60Mbps and uploads of 50Mbps in supported areas.